SGE SEO: Optimising for Google's Generative Search Experience

Google’s Search Generative Experience (SGE) represents a significant shift in how people interact with search engines. Moving beyond traditional lists of links, SGE aims to provide users with comprehensive, AI-powered summaries directly within the search results page. This evolution necessitates a fresh look at search engine optimisation. Businesses aiming to maintain or improve their online visibility must adapt their strategies to align with this new search paradigm.