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Running a successful Google Ads campaign requires more than just writing ads and choosing keywords. The structure of your campaign plays a crucial role in how effectively your ads perform. A well-organised Google Ads account can lead to better targeting, higher click-through rates, and lower costs per conversion. Here’s a clear guide on how to structure your campaign to maximise your return on investment (ROI).

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Smart Bidding 101: A Beginner’s Guide to Automated Bidding in Google Ads

In the fast-paced world of digital marketing, making the most of your advertising budget is crucial. That’s where Smart Bidding in Google Ads comes in. Designed to maximize results while minimizing manual work, Smart Bidding is an automated bidding strategy that uses machine learning to optimize for conversions or conversion value. If you’re just starting out or even thinking about hiring a Google Ads agency Sydney businesses trust, understanding Smart Bidding is the first step toward running more efficient and profitable campaigns.

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